I’m all for creative and innovative designs but racing down a hill while you “giddy-up” your ten speed is slightly strange.
This was designed by Eungi Kim from Korea and is one of the shortlisted design entries from more than 3000 participants in the recent designboom competition, 'Seoul cycle design competition 2010', organized in collaboration with Seoul design foundation.
Oh wouldn’t you know, the spurs on my riding boots keep hooking on the chain. Next time, or not.
Designer’s own words: “'horsey' is an attachable bicycle ornament/accessory which makes one's bicycle look horsey! The 'horsey' package includes wooden ornaments (horsey shape body), metal parts, and screws. The manual is very simple so that anyone can easily arrange it according to one’s needs. Through this 'horsey' project. I wanted to give a special look to bicycles so that people would care about cycling not only as transportation but also as a lovely pet."
There’s a fine line between brilliant design, which has valuable functionality as well as attractive form, and designer who thinks that anything “different” is art. Hopefully the judge of this competition has a slight bit of logic. If it does win then…hm…wait… it won’t affect my life in any way.

















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