Thesis is a concept store in Soweto that produces its very own line of clothing. Having opened their store on the 16 June 2007, a historical day, it has cemented itself as part of the new designer youth culture in Jozi.

The store itself is a platform for other local brands such as Jozimental, Black Coffee, Love Jozi, Broken Storn, I-kangy and 25hrs toyi-toyi to show their proudly South African styles. Being a concepst store, there is more it than shopping though, magazines and cd's can be found there along with local Social Jam Sessions. These sessions are about mixing, mingling, networking and showcasing musical and poetic talent whilst, of course, shopping.

Their line of clothing is urban, South African, sexy and stylish. The above collection was featured at Joburg Fashion Week and we look forward to seeing what they do next. When Creative Director Mangaliso Radebe asked this question by Dazed Digital, this is what they had to say:

We want to be the main contact point of fashion in Soweto, give assistance to aspiring designers and create a community of creative talent not limiting it to fashion designing but also other areas of design/creativity. Oh, yes also plan to open two other stores in the next twelve months, maybe one in Durban or Cape Town.

Thesis can be found at Mofolo Village 173 Machaba Drive at Mtetwa Stores, Soweto.