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Lord of the high flying Rand
I went to a rooftop event in Braamfontein last week at a fairly new, up-market venue called Randlords. It was a private event for a company’s most valued customers, but none of that is really...
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Nespresso - a profitable luxury coffee brand
How did Nespresso, despite being rather pricey and positioned at once as a luxury aspirational brand and at the same time as a convenient online commodity, still manage to return positive results to...
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20ltd the limited edition shop for the super rich
20ltd as the name implies is a store showcasing limited edition high end products. It offers a wide variety of products ranging from limited edition watches, to fine art, to luxury boats, luggage,...
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LOUIS VUITTON Travel, Journeys and 10th Anniversary 2009 City Guide
LOUIS VUITTON'S strategic move to cement itself as the official travel brand of the upper crust is exemplified by two of its popular campaigns: the LOUIS VUITTON City Guide 2009 and the LOUIS VUITTON...
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