Niche mobile providers who deliver content as a service.

Virtual Mobile providers are perfectly poised to deliver content to influential niche communities. Recently Red Bull Mobile extended its virtual network provision when it launched its new virtual mobile network in South Africa. Leveraging on Cell C's (a South African Cellular Network) voice and data network Red Bull Mobile will have the luxury of focusing on content quality not network stability.

Red Bull Mobile's launch in South Africa, follows the launch of their virtual mobile network in Hungary, Austria and Switzerland. Red Bull Mobile South Africa's proposition is one which will see them deliver content for their burgeoning base of extreme-sports-music-lifestyle fans.

Available in Cell C franchise stores from 25 February 2011, Red Bull MOBILE gives users free and exclusive access via the Red Bull MOBILE portal to some of the worlds most compelling content:

1. Red Bull TV - with all the latest extreme sports and Red Bull sponsored sports and events
2. Free Red Bull downloads ñ music, photos, wallpapers, games and videos
3. News and updates on Red Bull athletes and teams
4. Local news, weather and sport
5. Entertainment

Red Bull MOBILE customers get exclusive and special invites and first right to tickets for Red Bull events such as Red Bull Racing at the Top Gear Live Festival in March, as well as your personal monthly copy of The Red Bulletin for free.

The exclusive Red Bull MOBILE smart-phones will already have a number of free applications pre-loaded, including Red Bull Music Academy Radio and Red Bull X-Fighters.

Red Bull Mobile is leading the way in positioning themselves as exclusively for niche markets,whereas Virgin Mobile a similar operator in Africa has floundered.

Red Bull Mobile contracts should be available in Cell C stores across South Africa before the end of February 2011.